“My company is all about getting women outdoors without feeling intimidated by the process. Empowering women through safety, education, adventure. It’s basically a women’s empowerment group that hikes, backpacks, and learns about leadership, survival, and outdoor recreation together.”
She asked for her brand to invoke femininity and strength and mentioned being very drawn to moon vibes while all revolving around nature and companionship.
- Full Branding Styleboard
- Canvas bag mockup