This brand ‘was created for Angela Greco, the founder of Wild Women Adventure Co. She described her company as an “adult girls scouts” where unity among women is key. Her companies mission is for women to find their inner strengths by pushing past their limits amongst the great outdoors, along with other women facing the same challenges.

“My company is all about getting women outdoors without feeling intimidated by the process. Empowering women through safety, education, adventure. It’s basically a women’s empowerment group that hikes, backpacks, and learns about leadership, survival, and outdoor recreation together.”

She asked for her brand to invoke femininity and strength and mentioned being very drawn to moon vibes while all revolving around nature and companionship.

Project Deliverables:

  • Full Branding Styleboard
  • Canvas bag mockup

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