This brand was created for Vitamin Sea, a stand-up paddleboard yoga company located in the Maldives. They wanted their brand to target women between the ages of 32 – 50 who are visiting the Maldives on vacation. Because the Maldives islands are filled with luxury villas, most of these women have high-powered corporate positions and are seeking a vacation refuge. These women believe in the power of healthy eating, being physically fit and activities that better themselves.
Our mission is to expose women to the physical and mental health benefits of SUP Yoga along with the beauty of the Maldives islands. We aim to have women complete our classes and retreats with a renewed sense of energy and a deeper sense of self-connection.
They wanted their brand to feel expensive (without being gaudy or over the top) while feeling serene
We want the brand to feel contemporary, simplistic and clean. We also want it to be feminine
and timeless (not trendy).
- Full Branding style board
- Business card Mockups