This brand was created for Renegade Coffee Shop & Bakery. The company is the brainchild of a millennial couple obsessed with coffee and doughnuts. After traveling the world for 5 years in search of the perfect cup of joe and fluffy doughnut, they’re opening their first coffee shop and bakery location in Melbourne, Australia.

This company’s ideal client is male and females between the ages of 25 – 40 years old who live in Melbourne, Australia and have an edgy, bold style.

We believe in coffee, doughnuts and community. We would like our coffee shop and bakery to be “the go-to spot” in our local neighborhood for coffee and treats. It should be the cool place that people come to meet a friend to catch up or couples hang in the afternoon and play a board game.”

The overall brand look & feel the company wanted to exude was bold, masculine, slightly edgy, industrial but still comfortable.

Project Deliverables:

  • Full Branding Style Board
  • Sign Mockup
  • Branded Coffee Cup Mockup

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