This brand was created for a solopreneur photographer, Michelle Liebheit. Michelle’s work is super minimalistic and focuses on the simplicity and beauty of everyday life. She wanted her brand to be clean, professional and minimal. She believes it is up to the individual to see a photograph and come up with the story behind it which is why she shoots in black & white, leaving more room for interpretation and creative imagination.

Project Deliverables:


  • Full Branding Styleboard
  • Storefront Window Mockup
  • Business Card Mockup

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